The International Motorcycle Show was awesome! Soon we’re headed over to the BMW IMS Long Beach Press Dinner! This is something we look forward to organizing every year!
1715 hours ago
Why do so many content marketing efforts out there fail to get results - - or attract customers at all?🤔 .
Blanket assumptions.👩💻 . ▶️First, the biggest problem is assuming all of your customers are going to do the same thing. That they will all do the same keyword search on ol’ Google, that they will all look at the products in the same way, and that they will all engage with your brand.👩💻 . ▶️Next, there is the assumption that consumers don’t prefer one content platform to another, or don’t discriminate between different content sources. And yet, each post your cannabis business’ blog publishes is going to enter into fierce competition with the rest of the busy market in an age of immediately available information.👩💻
. ▶️Finally, there is the assumption that the people who do find your content are actually interested in your products, will read the information, and will be compelled to take some sort of action based on the content they’ve read.👩💻 .
In case you haven’t noticed, these are three pretty big assumptions for business owners to be making.🤔 .
They’re also not correct.🚫 .
There is no information about the motivation behind the readers that were drawn to the website by the content. There is no guarantee the reader will stay there and consume the information presented within the content. There’s even less information about how much interest your content is generating.📲 .
And THAT is why so many of the leads that come from merely finding and accessing the content rarely convert to paying customers.⚠️ .
So: What do you do?🤔 Check the LINK IN BIO to learn how to improve your content marketing in three simple, actionable steps.💡 .